About Cherish Gold
Established in 2014, Birla Gold & Precious Metal Limited (BGPML) is a unique company born out of the great Indian wisdom of investing in Gold for a secure future. BGPML is in the primary business of Jewellery Retail and E-Commerce. It is a 100% subsidiary of KSS Limited (formerly known K Sera Sera), a listed entity in NSE, BSE and Luxembourg Stock Exchange.
A premium jewellery retail outlet company, under the brand name BJewelz, is opening over 500 outlets across India, and has the vision to revolutionize the Jewellery Retail Industry and emerge amongst the Premier jewellery retail chains in the Country. It has always been believed that a lady looks most beautiful in her “Solah Sringar”, she is the epitome of beauty when she is covered in gold. To drive this Mantra of beauty, we at Birla Jewels, offer fine jewellery made affordable to the masses to suit all occasions. BJewelz is poised to bring a revolution in retail jewellery industry by creating the right partnerships on virtues of trust, transparency & ethical business practices.